myCFO
Fractional CFO & Strategic Financial Services
myCFO provides genuine CFO-level financial leadership to growth businesses. Not bookkeeping with a title upgrade. Not an accounting firm bolting on advisory. Real strategic finance, delivered fractionally.
Founded by Andrew Robertson, former CFO at listed FMCG and a NZ based technology group, myCFO brings 25+ years of senior finance experience to businesses that need the capability but not the full-time headcount. We work across travel, FMCG, export, technology, eCommerce and professional services sectors.
We sit inside the business, not outside it. We're at the table for the decisions that matter.
Key Problems We Solve
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Your cash flow feels unpredictable and you can't see 90 days ahead
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Your board or investors are asking questions your finance team can't answer
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Financial reports arrive late, or arrive on time but don't tell you anything useful
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You're making growth decisions based on gut feel, not data
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You know you need a CFO but can't justify a $300k+ hire
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You're preparing for a capital raise, acquisition, or exit and need your financials to stand up to scrutiny

Financial Growth Framework
Our approach builds financial strength layer by layer
1. Financial Hygiene
Financial Process Enhancement
We will work with you to ensure your accounting systems and processes have integrity and deliver the right data at the right time.
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Accurate books and clean reports
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Streamlined accounting and reporting processes
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Practical system improvements that save time
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Introducing automation and AI where it makes sense for your stage of growth
2. Cash Management & Forecasting
Cash and Business Planning
We deliver clarity on your cashflow position and build the capability to convert strategy into forecasts you can act on.
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13 week cash view forecasts
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Flexible forecast models with commercial drivers
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Work with your team to connect business strategy to multi year forecast scenarios
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Scenario planning and “what-if” analysis
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Metric driven projections
3. Profit Strategy
Commercial Outcome Delivery
A solid base of financial processes, cashflow clarity and forecasting tools can drive on to what is most important and driving commercial outcomes
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Margin and profitability insights
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KPI and Dashboard development
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Pricing opportunity review
4. Strategy and Growth Planning
Strategic Finance
Delivery of CFO level strategic finance support to assist in delivering on your priority outcomes.
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Funding planning and execution
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Allocation of capital and investments
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Clear roadmaps for sustainable growth and exit readiness
Our Financial Edge
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Fractional Flexibility
CFO expertise tailored to your size and stage.
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Real CFO Pedigree
Not an accountant calling themselves a CFO. Genuine strategic finance leadership from someone who has sat in the chair.
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Tech Enabled
We embrace tools that make your finance function smarter, but only when the time is right.
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Experience that Scales
From daily cash management to get you back on track through to preparing for capital raises or business exit.
Free Tools for Growing Businesses.
13-Week Cashflow Forecast Template
See your cash position 13 weeks out. Built on the same model we use with clients. Download it, plug in your numbers, and stop guessing about cash.
Get the Template
Want help building this into your business?
Get in touch

